History
From our first brew in 1999 to becoming the No.1 brewery in Madhya Pradesh,
the MEBL journey is filled with passion, innovation, and bold moves.
Explore the milestones that have shaped us into the brewing pioneers we are today.
Our story
Brewing Greatness, One Summit at a Time
Our brewery in Indore, Madhya Pradesh, stands as a testament to our dedication, with an installed capacity of 10 lakh hectolitres (1.5 million cases per month) and one of the finest canning lines in the world.
Setting up this brewery in just nine months was our first "summit" moment—proof that we're as restless as a bubbling brew when it comes to achieving greatness.
Our Story
"From our first brew to iconic brands, MEBL's journey is a story of passion, innovation, and excellence."
1999–08
Commercial Operations & Collaboration
The foundation for the cutting-edge Simrol plant was laid, marking a milestone in advancing production capabilities. Additionally, collaborated with UBL, driving innovation in the industry.
2008–11
Brewing More
Brewing capacity was significantly increased to 4 million cases per annum. We launched the 'Mount' brand in 2010. Total annual sales surpassed 1 million cases, reflecting strong market presence and customer trust.
2012
Launch of Lemount
The launch of the Lemount brand marked a significant milestone in the company's journey, introducing a fresh and innovative offering to the market.
2012–16
A Testament to Success
Achieving a remarkable milestone, total annual sales surpassed 4 million cases, reflecting the company's steady growth, strong market presence, and unwavering customer trust.
2017–19
State-of-the-Art Canning Line
Madhya Pradesh's first canning line was unveiled. Beer production capacity was increased to 7 million cases per annum. Distribution expanded to Uttar Pradesh and Chhattisgarh.
2020
Introduction of STOK
The introduction of STOK marked a bold step forward in the company's product offerings, quickly establishing itself as a standout in the market.
2021
Commenced Export of Beer to Dubai
The company expanded its global footprint by commencing the export of beer to Dubai, marking a significant milestone in its international growth strategy.
2022–23
Bigger Capacity, Bigger Reach
Beer production capacity increased to 10 million cases per annum, enabling greater scalability. Commenced supply in Delhi, reinforcing presence in key metropolitan markets.
2024
Strengthening Our Reach
Expanded footprint to Assam, Tripura, and West Bengal. With 20 million cases of installed capacity annually, MEBL continues to push boundaries across India.
Partnering with the best
United Breweries Limited
Since the start of commercial production, MEBL has had a strategic manufacturing tie-up with United Breweries Limited for their flagship brands.
Expansive Presence Across the Country:
We are proud to be a leading brewery in Madhya Pradesh and currently operate across 9 states in India. With plans to expand into 4 new states by FY 2024-25, we're gearing up to grow in Goa, Maharashtra, and beyond.
Frequently Asked Questions
Mount Everest Breweries Limited was founded in 2008 in Indore, Madhya Pradesh. The company laid the foundation of its Simrol brewery and immediately entered into a strategic manufacturing collaboration with United Breweries Limited (UBL), commencing commercial production in the same year.
1999: Simrol plant foundation and UBL collaboration.
2008–11: Capacity expanded to 4 million cases per annum, Mount brand launched (2010), sales crossed 1 million cases.
2012: Lemount brand launched.
2012–16: Annual sales surpassed 4 million cases.
2017–19: MP's first canning line introduced, capacity reached 7 million cases, expansion into Chhattisgarh and Uttar Pradesh.
2020: STOK launched.
2021: Exports to Dubai commenced.
2022–23: Capacity expanded to 10 million cases and Delhi supply commenced.
2024: Expansion into Assam, Tripura, and West Bengal.
2025: Acquisition of Cheers Breweries (Mysuru) and entry into Karnataka as the 12th operating state.
MEBL is the No. 1 brewery in Madhya Pradesh. The company's Simrol plant near Indore has been the anchor of its operations since 1999, and it has consistently strengthened its leadership position in the state for more than two decades. This dominance forms the foundation of MEBL's national expansion strategy.
MEBL established its Simrol brewery in just nine months, a milestone the company refers to as its first "summit moment." This achievement reflected the agility, execution capability, and ambition that continue to drive MEBL's growth and capacity expansion initiatives today.
MEBL aims to achieve an 8% share of the Indian beer market by 2030. To reach this goal, the company is executing a four-brewery-hub strategy across India and plans to operate in 20 states by the end of FY26, strengthening its presence in both existing and emerging markets.
MEBL is strategically positioned to benefit from India's growing beer market, driven by premiumisation, rising disposable incomes, and increasing urban consumption. Its diversified portfolio addresses key growth segments, including premium lagers through STOK, flavoured beer through Lemount, and strong beer through Mount's 6000 and Dabang.